🌍 Localization in the AI Era: How Brands Scale Global Content Without Losing Their Voice

🌍 Localization in the AI Era: How Brands Scale Global Content Without Losing Their Voice

📅 Monday, April 20th

⏰ 18:00 – 20:00

📍 Madrid Innovation Lab

AI is changing the way brands communicate globally, but is it ready to replace human translators? And what happens when it gets culture wrong?

Join us for an evening with Tiziana Bottone, professional linguist and founder of Translate With Style, as she unpacks the real state of AI translation: where it shines, where it stumbles, and what it means for brands that want to grow internationally without losing what makes them unique.

🎙️ WHAT WE'LL COVER

• Translation Technology: Then vs. Now — how far we've come and where we're headed

• The uses and limits of AI — creativity, cultural bias, and the mistakes brands don't see coming

• Is AI translation ready to publish? — an honest answer from someone who works with it every day

👤 YOUR SPEAKER

Tiziana Bottone is a linguist with over 10 years of experience translating from English, Spanish, and Portuguese into Italian. As the founder of Translate With Style, a translation and marketing agency specializing in fashion and beauty, she has helped brands successfully enter European markets and witnessed firsthand how technology is reshaping the linguist's role.

🕐 SCHEDULE

18:00 — Doors open & welcome gathering

18:30 — Talk begins

19:30 — Q&A & Networking

20:00 — Close

🙋 WHO SHOULD COME?

This event is for you if you are:

• A brand manager or marketer working with international audiences

• A content creator or copywriter navigating AI tools in your workflow

• A translator or linguist curious about where the profession is heading

• A startup or business owner planning to expand into new markets

• Anyone interested in the intersection of language, culture, and technology

Spots are limited — save your seat and join the conversation.